Although it was over 30 years ago, I remember meeting Andy when he was on the Barclays debit card business. We had an idea for doing a joint promotion with Safeway (our client) and Andy heard our pitch, loved the idea, and we went into test. It worked well enough that we expanded it to include Sainsburys, BP, Threshers in what was at the time one of the largest co-promotion campaigns in the UK. Andy had the vision to see the potential of the idea, and was an absolute delight to work with – willing to call a spade a spade, and strong on analytics, but with a sense of humor in our dealings with him. It’s with huge sadness to hear the news of his passing, and my prayers are with his family during this time.
